Email branding made simple
Email marketing can ensure every email communication is branded with your corporate message. However its wide-spread adoption is held back by a number of very real concerns:

• IT implementation complexities that can negate any real marketing benefits
• a lack of flexibility and centralised control of lists for both assignment and exclusion
• the absence of best practice HTML email standards
• difficulties in understanding the response to numerous tactical messages within a single email
• delivering and bounce-back issues
• timing communications to fit the marketing schedule without hijacking corporate email delivery

Mimecast's Marketing Advantage provides a rich solution which enhances normal business operations. Email branding and marketing is made easy for marketing professionals by enabling:

• central control over the branding and appearance of every day business emails
• discreetly piggy-back targeted messages inside ordinary business emails
• generate more business from existing clients
• powerful reporting, measurement and analytics